{"id":427,"date":"2025-05-08T14:19:20","date_gmt":"2025-05-08T14:19:20","guid":{"rendered":"https:\/\/birthdayvoucher.com\/?p=427"},"modified":"2025-07-13T14:54:05","modified_gmt":"2025-07-13T14:54:05","slug":"from-snail-slime-to-salmon-sperm-the-k-beauty-boom-hits-uk-high-streets","status":"publish","type":"post","link":"https:\/\/birthdayvoucher.com\/index.php\/2025\/05\/08\/from-snail-slime-to-salmon-sperm-the-k-beauty-boom-hits-uk-high-streets\/","title":{"rendered":"From snail slime to salmon sperm: the K-beauty boom hits UK high streets"},"content":{"rendered":"<p class=\"dcr-16w5gq9\">Korean beauty products are moving from phone screens to UK high streets as social media drives sales of skincare with the help of eye-catching ingredients such as snail slime and salmon sperm.<\/p>\n<p class=\"dcr-16w5gq9\">Retailers are looking to capitalise on the TikTok and Instagram trend for skincare and makeup ranges from South Korea \u2013 <a href=\"https:\/\/www.theguardian.com\/fashion\/2025\/mar\/21\/the-next-wave-of-korean-beauty-is-here-and-its-bigger-than-ever\" data-link-name=\"in body link\">known as K-beauty<\/a> \u2013 by opening physical stores and launching brands in a push to get consumers to pick up products that havegone viral online.<\/p>\n<p class=\"dcr-16w5gq9\">While some of the ranges have been available on specialist beauty websites for some time, British shoppers are now getting the chance to try them out on their skin and assess their supposed wondrous effects.<\/p>\n<figure id=\"7ad70e79-6f7b-4ad7-8837-db936ab36fb7\" data-spacefinder-role=\"inline\" data-spacefinder-type=\"model.dotcomrendering.pageElements.ImageBlockElement\" class=\"dcr-173mewl\">\n<div id=\"img-2\" class=\"dcr-1t8m8f2\"><picture class=\"lazyload\"><source media=\"(min-width: 660px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 660px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/e9ab36310b0727bc14aed6ae4c646a23cbf7cc95\/0_133_2500_2000\/master\/2500.jpg?width=620&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 660px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/e9ab36310b0727bc14aed6ae4c646a23cbf7cc95\/0_133_2500_2000\/master\/2500.jpg?width=620&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 480px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 480px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/e9ab36310b0727bc14aed6ae4c646a23cbf7cc95\/0_133_2500_2000\/master\/2500.jpg?width=605&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 480px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/e9ab36310b0727bc14aed6ae4c646a23cbf7cc95\/0_133_2500_2000\/master\/2500.jpg?width=605&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 320px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 320px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/e9ab36310b0727bc14aed6ae4c646a23cbf7cc95\/0_133_2500_2000\/master\/2500.jpg?width=445&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 320px)\" data-srcset=\"https:\/\/birthdayvoucher.com\/wp-content\/uploads\/2025\/05\/2500-1.jpg\"><img decoding=\"async\" alt=\"A woman peels a face mask off her face\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"445\" height=\"356\" loading=\"lazy\" class=\"dcr-evn1e9\" data-src=\"https:\/\/birthdayvoucher.com\/wp-content\/uploads\/2025\/05\/2500-1.jpg\"><\/picture><a href=\"https:\/\/www.theguardian.com\/business\/2025\/may\/08\/snail-slime-salmon-sperm-k-beauty-boom-hits-uk-high-streets#img-2\" data-ignore=\"global-link-styling\" class=\"open-lightbox dcr-13fd1ms\" aria-hidden=\"true\" tabindex=\"-1\"><button data-element-id=\"7ad70e79-6f7b-4ad7-8837-db936ab36fb7\" type=\"button\" class=\"open-lightbox dcr-4tmywn\" aria-haspopup=\"dialog\"><span class=\"dcr-194i6pr\">View image in fullscreen<\/span><\/button><\/a><\/div>\n<\/figure>\n<p class=\"dcr-16w5gq9\">The trend is another example of South Korea\u2019s growing cultural prominence where food, film, TV and K-pop, with its international stars such as the <a href=\"https:\/\/www.theguardian.com\/music\/bts\" data-link-name=\"in body link\">boyband BTS<\/a>, are becoming big business as companies expand into large consumer markets such as Britain.<\/p>\n<p class=\"dcr-16w5gq9\">K-beauty\u2019s positive reputation stems in part from Korea\u2019s tradition of using natural substances in products, making them gentle on the skin, and its strict rules around labelling. The industry is also known for novel formulations and unexpected packaging (sometimes animal-shaped), although many shoppers discover brands such as <a href=\"https:\/\/www.theguardian.com\/fashion\/beauty\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\">Beauty<\/a> of Joseon and Laneige through reviews by influencers.<\/p>\n<p class=\"dcr-16w5gq9\">Georgia Stafford, of the market research firm Mintel, says:<strong> <\/strong>\u201cSocial media is the driving force behind K-beauty\u2019s popularity in the UK, where 34% of users have bought a beauty or grooming product after seeing it on social media, rising to 58% of Gen Z users.\u201d<\/p>\n<p class=\"dcr-16w5gq9\">A fifth (21%) of Gen Z consumers (aged 13-28) use K-beauty products, according to Mintel, compared with 8% overall. They are more likely to follow the complex 10-step skincare routines popular in South Korea, or <a href=\"https:\/\/www.theguardian.com\/business\/2024\/sep\/27\/promise-of-glass-skin-drives-surge-in-sales-of-k-beauty-products-in-uk\" data-link-name=\"in body link\">try to get the \u201cglass skin\u201d look<\/a> beloved by the beauty industry, where your face is drenched in moisture to give a dewy, luminous look.<\/p>\n<figure id=\"db6c4f9c-1aba-49ea-ab88-e765d24c8716\" data-spacefinder-role=\"inline\" data-spacefinder-type=\"model.dotcomrendering.pageElements.EmbedBlockElement\" class=\"dcr-173mewl\"><\/figure>\n<p class=\"dcr-16w5gq9\">K-beauty products have previously had a \u201crelatively limited audience\u201d, according to Stafford, as they were unavailable on most high streets. However, online popularity could now translate to in-person purchases.<\/p>\n<p class=\"dcr-16w5gq9\">Shoppers can now buy products such as Cosrx\u2019s skin essence containing snail mucin \u2013 slime to the uninitiated \u2013 at Superdrug and Boots. The latter store also sells Anua\u2019s face serum with PDRN (polydeoxyribonucleotide), which contains DNA fragments extracted from salmon sperm and is claimed to hydrate the skin deeply.<\/p>\n<p class=\"dcr-16w5gq9\">K-beauty products are \u201ctypically a fraction of the cost\u201d compared with those from established premium brands, says Stafford. \u201cExperimenting with new products and ingredients is therefore accessible to consumers. PDRN is a standout example. The ingredient promotes collagen production and its source is a real conversation starter!\u201d<\/p>\n<p class=\"dcr-16w5gq9\">Boots, Britain\u2019s biggest beauty retailer, sold a Korean skincare product almost every 15 seconds between December and the end of February and in recent months has expanded the range of products it stocks.<\/p>\n<p class=\"dcr-16w5gq9\">While consumers may be tightening their belts in other areas, spending on pharmacy, health and beauty has emerged as an outlier. Figures from Barclays show spend in this area was on average 10.2% higher during the first three months of the year, compared with the same period in 2024.<\/p>\n<figure id=\"df4f1f0b-f75f-4431-bfcc-56bbbdb5da7b\" data-spacefinder-role=\"showcase\" data-spacefinder-type=\"model.dotcomrendering.pageElements.ImageBlockElement\" class=\"dcr-5h0uf4\">\n<div id=\"img-3\" class=\"dcr-1t8m8f2\"><picture class=\"lazyload\"><source media=\"(min-width: 1300px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 1300px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=880&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 1300px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=880&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 1140px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 1140px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=800&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 1140px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=800&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 980px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 980px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=640&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 980px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=640&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 660px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 660px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=620&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 660px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=620&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 480px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 480px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=605&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 480px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=605&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 320px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 320px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/c7e25aead11ec063fd4f0ed875e84bf19657bce2\/0_0_3000_1584\/master\/3000.jpg?width=445&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 320px)\" data-srcset=\"https:\/\/birthdayvoucher.com\/wp-content\/uploads\/2025\/05\/3000.jpg\"><img decoding=\"async\" alt=\"The opening of Moida on Charing Cross Road.\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"445\" height=\"234.96\" loading=\"lazy\" class=\"dcr-evn1e9\" data-src=\"https:\/\/birthdayvoucher.com\/wp-content\/uploads\/2025\/05\/3000.jpg\"><\/picture><a href=\"https:\/\/www.theguardian.com\/business\/2025\/may\/08\/snail-slime-salmon-sperm-k-beauty-boom-hits-uk-high-streets#img-3\" data-ignore=\"global-link-styling\" class=\"open-lightbox dcr-13fd1ms\" aria-hidden=\"true\" tabindex=\"-1\"><button data-element-id=\"df4f1f0b-f75f-4431-bfcc-56bbbdb5da7b\" type=\"button\" class=\"open-lightbox dcr-4tmywn\" aria-haspopup=\"dialog\"><span class=\"dcr-194i6pr\">View image in fullscreen<\/span><\/button><\/a><\/div>\n<\/figure>\n<p class=\"dcr-16w5gq9\">The Korean retailer Moida (which translates as \u201cto gather\u201d or \u201cto collect\u201d) launched its first UK store in west London\u2019s Westfield shopping centre in December and opened its second in the capital this month.<\/p>\n<p class=\"dcr-16w5gq9\">The new shop, fitted out in pink and red and located near Leicester Square, is close to its fellow Korean beauty retailer PureSeoul, which now has eight outlets across the UK \u2013 including Birmingham, Manchester, Oxford and Cambridge \u2013 and is opening a further two this year.<\/p>\n<p class=\"dcr-16w5gq9\">Meanwhile, the Korean beauty rival Skin Cupid has signed a 10-year lease for a UK outlet in central London close to Tottenham Court Road after the success of a nearby fortnight-long pop-up during the festive season.<\/p>\n<figure id=\"05f47f7f-90ac-40fd-a830-e53ae85049a3\" data-spacefinder-role=\"inline\" data-spacefinder-type=\"model.dotcomrendering.pageElements.EmbedBlockElement\" class=\"dcr-173mewl\"><\/figure>\n<p class=\"dcr-16w5gq9\">The electronics giant <a href=\"https:\/\/www.theguardian.com\/technology\/lg\" data-link-name=\"in body link\">LG<\/a> is best known for its smart TVs and washer dryers, but the company\u2019s first product, launched in 1947, was a moisturiser called Lucky Cream. LG hopes to ride <a href=\"https:\/\/www.theguardian.com\/world\/2024\/mar\/06\/bts-blackpink-squid-game-kimchi-whats-the-secret-of-south-koreas-world-conquering-culture\" data-link-name=\"in body link\">the boom in interest in all things Korean<\/a> through the expansion of its beauty arm, LG Household &#038; Health Care (LG H&#038;H). It launched its K-beauty brand Belif in the UK at the start of May, initially at online retailers and two London branches of retailer GlamTouch.<\/p>\n<p class=\"dcr-16w5gq9\">LG is also looking at opening physical stores, says Steven Jeong, the managing director of LG H&#038;H UK. \u201cWhile our initial strategy focuses on online channels, we believe that in-person experiences are an essential part of the skincare journey, especially when it comes to texture and personalised consultation.\u201d The company hopes to \u201cestablish an offline presence\u201d from June, he says.<\/p>\n<p class=\"dcr-16w5gq9\">Many consumers are also drawn to K-beauty as part of the wider rise in interest in Korea\u2019s cultural exports, known as <a href=\"https:\/\/www.theguardian.com\/culture\/2022\/sep\/17\/hallyu-south-korean-wave-fashion-art-film-television-music\" data-link-name=\"in body link\">the Korean wave (<\/a><em><a href=\"https:\/\/www.theguardian.com\/culture\/2022\/sep\/17\/hallyu-south-korean-wave-fashion-art-film-television-music\" data-link-name=\"in body link\">hallyu<\/a><\/em><a href=\"https:\/\/www.theguardian.com\/culture\/2022\/sep\/17\/hallyu-south-korean-wave-fashion-art-film-television-music\" data-link-name=\"in body link\">)<\/a>. K-beauty is forecast to be a <a href=\"https:\/\/finance.yahoo.com\/news\/k-beauty-products-market-size-145000296.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly9kdWNrZHVja2dvLmNvbS8&amp;guce_referrer_sig=AQAAAABLNAIVmzZN8oetz0t_do-M25wUsLYc4U4wyiTBqlorDdfF3tnGhB_qJASHaVn3kwtjyPz-hXidzNayEkFWw6U_sw5ngG4PoOhMcUW7Kswy4eXwIsXem5uaSzQZYzska3fWmK8pK9QRqOHGU2ziC_HzbT_hzyjLpfymGsrl_dRo\" data-link-name=\"in body link\">$18.3bn (\u00a313.7bn) global business by 2030<\/a>, according to a Straits Research report, growing at a rate of 9% each year from 2022 to the end of the decade.<\/p>\n<figure id=\"cb5aa40a-6e0b-49a9-9a8a-dea91dc996e5\" data-spacefinder-role=\"inline\" data-spacefinder-type=\"model.dotcomrendering.pageElements.ImageBlockElement\" class=\"dcr-173mewl\">\n<div id=\"img-4\" class=\"dcr-1t8m8f2\"><picture class=\"lazyload\"><source media=\"(min-width: 660px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 660px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/eb7f885d13a1d0bde869cbc9dac413685d488d61\/333_229_3326_2661\/master\/3326.jpg?width=620&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 660px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/eb7f885d13a1d0bde869cbc9dac413685d488d61\/333_229_3326_2661\/master\/3326.jpg?width=620&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 480px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 480px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/eb7f885d13a1d0bde869cbc9dac413685d488d61\/333_229_3326_2661\/master\/3326.jpg?width=605&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 480px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/eb7f885d13a1d0bde869cbc9dac413685d488d61\/333_229_3326_2661\/master\/3326.jpg?width=605&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 320px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 320px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/eb7f885d13a1d0bde869cbc9dac413685d488d61\/333_229_3326_2661\/master\/3326.jpg?width=445&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 320px)\" data-srcset=\"https:\/\/birthdayvoucher.com\/wp-content\/uploads\/2025\/05\/3326.jpg\"><img decoding=\"async\" alt=\"From left: Ike Lawson, Jess Zhang and Georgia Spooner outside a branch of PureSeoul on Charing Cross Road in London.\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"445\" height=\"356.02675886951295\" loading=\"lazy\" class=\"dcr-evn1e9\" data-src=\"https:\/\/birthdayvoucher.com\/wp-content\/uploads\/2025\/05\/3326.jpg\"><\/picture><a href=\"https:\/\/www.theguardian.com\/business\/2025\/may\/08\/snail-slime-salmon-sperm-k-beauty-boom-hits-uk-high-streets#img-4\" data-ignore=\"global-link-styling\" class=\"open-lightbox dcr-13fd1ms\" aria-hidden=\"true\" tabindex=\"-1\"><button data-element-id=\"cb5aa40a-6e0b-49a9-9a8a-dea91dc996e5\" type=\"button\" class=\"open-lightbox dcr-4tmywn\" aria-haspopup=\"dialog\"><span class=\"dcr-194i6pr\">View image in fullscreen<\/span><\/button><\/a><\/div>\n<\/figure>\n<p class=\"dcr-16w5gq9\">\u201cI watch K-drama,\u201d says Ike Lawson, 28, browsing the shelves of a central London PureSeoul store with two colleagues during her lunchbreak. \u201cK-beauty products work for me, like the snail mucin serum. I went to Korea in 2023 to raid the skincare, but mostly for the food,\u201d she says.<\/p>\n<p class=\"dcr-16w5gq9\">Lining the shelves of PureSeoul are stylish tubes and bottles of products, many boasting ingredients unfamiliar to the British market, ranging from mung beans and mugwort to propolis, which is extracted from bees.<\/p>\n<p class=\"dcr-16w5gq9\">Lawson\u2019s colleague Georgia Spooner, 27, who has just bought a \u00a322 sunscreen stick for her upcoming holiday, says she has noticed \u201cmore shops popping up\u201d, after first discovering K-beauty on social media. \u201cIt\u2019s more mainstream now.\u201d<\/p>\n<p class=\"dcr-16w5gq9\">This Charing Cross Road branch of PureSeoul is something of a Korean hub with grocery shops and restaurants. Such locations appeal to retailers when choosing a space, says Matt Peters, a specialist in retail in the London office of the property company Savills.<\/p>\n<p class=\"dcr-16w5gq9\">\u201cWhilst these brands are looking to focus and showcase their product to a western audience, a lot of them will like to align with other Asian-focused businesses within a location,\u201d Peters says.<\/p>\n<figure id=\"d63ae7fb-f463-42f6-a303-cc08c70b5903\" data-spacefinder-role=\"showcase\" data-spacefinder-type=\"model.dotcomrendering.pageElements.ImageBlockElement\" class=\"dcr-5h0uf4\">\n<div id=\"img-5\" class=\"dcr-1t8m8f2\"><picture class=\"lazyload\"><source media=\"(min-width: 1300px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 1300px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=880&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 1300px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=880&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 1140px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 1140px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=800&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 1140px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=800&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 980px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 980px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=640&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 980px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=640&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 660px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 660px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=620&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 660px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=620&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 480px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 480px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=605&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 480px)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=605&amp;dpr=1&amp;s=none&amp;crop=none\"><source media=\"(min-width: 320px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 320px) and (min-resolution: 120dpi)\" data-srcset=\"https:\/\/i.guim.co.uk\/img\/media\/5b17933040c66a38a826d5121cc46774b913de16\/0_0_3000_1673\/master\/3000.jpg?width=445&amp;dpr=2&amp;s=none&amp;crop=none\"><source media=\"(min-width: 320px)\" data-srcset=\"https:\/\/birthdayvoucher.com\/wp-content\/uploads\/2025\/05\/3000-1.jpg\"><img decoding=\"async\" alt=\"Moida\u2019s Charing Cross Road store opens next to a Korean food outlet.\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"445\" height=\"248.16166666666666\" loading=\"lazy\" class=\"dcr-evn1e9\" data-src=\"https:\/\/birthdayvoucher.com\/wp-content\/uploads\/2025\/05\/3000-1.jpg\"><\/picture><a href=\"https:\/\/www.theguardian.com\/business\/2025\/may\/08\/snail-slime-salmon-sperm-k-beauty-boom-hits-uk-high-streets#img-5\" data-ignore=\"global-link-styling\" class=\"open-lightbox dcr-13fd1ms\" aria-hidden=\"true\" tabindex=\"-1\"><button data-element-id=\"d63ae7fb-f463-42f6-a303-cc08c70b5903\" type=\"button\" class=\"open-lightbox dcr-4tmywn\" aria-haspopup=\"dialog\"><span class=\"dcr-194i6pr\">View image in fullscreen<\/span><\/button><\/a><\/div>\n<\/figure>\n<p class=\"dcr-16w5gq9\">K-beauty retailers are among those filling in gaps on British high streets, according to Savills, with some signing 10-year leases, signalling their intention to commit to a location for a considerable period.<\/p>\n<p class=\"dcr-16w5gq9\">Peters says: \u201cThese retailers see this as a long-term movement, this isn\u2019t a flash in the pan. K-beauty has been in the UK for over five years now. It\u2019s a sector that is increasing in terms of product sold over different retailers.\u201d<\/p>\n<p class=\"dcr-16w5gq9\">As shoppers prioritise spending on wellness and cosmetics, property analysts expect K-beauty retailers will continue to eye up other areas outside London based on the location of their most loyal online shoppers.<\/p>\n<p class=\"dcr-16w5gq9\">Moida is planning further expansion across the UK and intends to take a step outside London, taking its snail slime and other skincare novelties to Manchester in the summer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korean beauty products are moving from phone screens to UK high streets as social media drives sales of skincare with the help of eye-catching ingredients <a href=\"https:\/\/birthdayvoucher.com\/index.php\/2025\/05\/08\/from-snail-slime-to-salmon-sperm-the-k-beauty-boom-hits-uk-high-streets\/\" class=\"read-more-link\">[Read More&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-make-money"],"_links":{"self":[{"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/posts\/427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/comments?post=427"}],"version-history":[{"count":3,"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/posts\/427\/revisions"}],"predecessor-version":[{"id":434,"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/posts\/427\/revisions\/434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/media\/429"}],"wp:attachment":[{"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/media?parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/categories?post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birthdayvoucher.com\/index.php\/wp-json\/wp\/v2\/tags?post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}